Keurig Dr Pepper Inc. Market Research

For the Marketing Research for Business Decisions course at the University of Georgia I was challenged to take on the perspective of a company introducing a new product into an existing market.

My group took on the perspective of Keurig Dr Pepper Inc. and proposed coffee vending machines for college campuses. We specified the market research problems and objectives, then gathered qualitative data to evaluate each. The qualitative data collected included in-depth interviews as well as writing, coding, and distributing a questionnaire to an online audience.

The final report below summarizes our work in addition to data analysis, findings, and recommendations.

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