Athens-Clarke County Fire Department Social Media Strategy

I was given the opportunity to work with the Athens-Clarke County Fire and Emergency Services department for the Integrated Brand and Marketing C

ommunications course at the University of Georgia.

Throughout the semester, we met with the client to determine the best solutions for promoting their message to protect and prepare the community for emergencies. Athens-Clarke County Fire and Emergency Services plans to run our campaign “New Year, Same Safety” starting in January. With a focus on their Instagram page in order to target college students, this campaign is complete with Instagram posts, stories, reels, as well as a schedule detailing when to post each in order to reach the widest audience and maximize engagement.

It was a pleasure to work with a local client and represent the University of Georgia Terry College of Business in the Athens community.

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